Image Alt

The Strong Horse that Pulls the Cart

  /  The Strong Horse that Pulls the Cart

Entrepreneurship drives business growth, but it is also a risky venture. For every successful entrepreneur, there are many more whose ventures have failed, mainly because of a lack of knowledge and training. In Malaysia, Institut Keusahawanan Negara (The National Institute of Entrepreneurship – INSKEN) conducts training and coaching for aspiring and existing entrepreneurs, so that they can be better prepared for the world of business. INSKEN CEO Muhd Firdaus Azharuddin explains more to International Business Review.

 

INSKEN has been around since 2005. I joined in 2017, after a career spanning petroleum engineering, logistics, investment facilitation, and property development. What I wanted to do was to help with human capital development. I was also very fortunate that at INSKEN, we have a young and dynamic team. We are unique because we do not have our own trainers primarily because we want the freedom to be able to pick and choose the best trainers. At INSKEN, the goal of our training and coaching is to help entrepreneurs increase their sales. At the same time, a lot of our work is communicating to entrepreneurs, the government’s aspirations for them and what the government is trying to do for them.

 

 

People often have the misconception that all entrepreneurs are the same. But that’s not true. For example, entrepreneurs in urban areas have different needs than those in rural areas. Therefore, instead of having a one size fits all solution, you need to have three to four solutions in order to tackle the different sub-categories. And when we talk about entrepreneurs, we do not just mean the more than 1 million whose companies are registered with SSM (the Companies Commission of Malaysia), but also
The Strong Horse that Pulls the Cart the 1.5 million who are not. This is the informal sector, such as the hawkers and home-based businesses, and they need be trained and coached too.

 

Challenges and the Road Ahead

Among the things of which I am proud, is how we responded to the first MCO (movement control order) last year. We moved our training online and offered the classes at very attractive prices of around RM10 to RM50. We also conducted a total of 151 BizLive sessions via Facebook Live on how to cope with the current situation and sustaining their businesses.

In 2020, we conducted 390 programmes and trained 78,872 people. Our aim last year was to help entrepreneurs survive the hard time during the pandemic. This was done by introducing various digitalisation platforms to facilitate their business transformation.

 

 

Moving forward we need to evolve from needs-based entrepreneurship (where people become entrepreneurs because they need money) to an ideas-based one (where people become entrepreneurs because they have an innovative product or service). And to do that, we need to get the best and brightest, such as the top graduates, to become entrepreneurs rather than take on other professions.

At INSKEN, our vision for the future is to help entrepreneurs embrace the changes in business landscape from conventional to digital as the new normal. After all, as Winston Churchill once said: ‘Entrepreneurs are the strong horse that pulls the whole cart’.

 

Source: Article is published in International Business Review Magazine, Volume 137

3 Ya, amat menarik dan berguna
Tidak, ia kurang
×
Adakah anda telah hadiri kelas Dropship 101?

Kursus Asas Keusahawanan (KAK)

Khas untuk usahawan-usahawan yang ingin menceburkan diri dalam alam perniagaan atau yang memerlukan Refresher Course, dapatkan gambaran awal mengenai bisnes bersama kami di INSKEN!

Program ini akan membantu anda menguasai perkara asas di dalam bidang keusahawanan melalui lapan modul utama yang akan memberi manfaat kepada bisnes anda. Ilmu yang akan diperolehi boleh membantu anda memulakan bisnes dengan betul dan meneruskan kelangsungan bisnes anda.

KAK akan diadakan di beberapa lokasi seperti berikut:

Kuala Terengganu
Tarikh: 17-18 Jun 2023
Pendaftaran: www.rebrand.ly/KAK_2306

2. Melaka
Tarikh: 22-23 Julai 2023
Pendaftaran: www.rebrand.ly/KAK_2307

3. Kota Penampang, Sabah
Tarikh: 29-30 Julai 2023
Pendaftaran:www.rebrand.ly/KAK_2308

#inskenofficial
#jomjoininsken
#inskenprihatin
#keluargausahawan
...

Kursus Asas Keusahawanan (KAK)

Khas untuk usahawan-usahawan yang ingin menceburkan diri dalam alam perniagaan atau yang memerlukan Refresher Course, dapatkan gambaran awal mengenai bisnes bersama kami di INSKEN!

Program ini akan membantu anda menguasai perkara asas di dalam bidang keusahawanan melalui lapan modul utama yang akan memberi manfaat kepada bisnes anda. Ilmu yang akan diperolehi boleh membantu anda memulakan bisnes dengan betul dan meneruskan kelangsungan bisnes anda.

KAK akan diadakan di beberapa lokasi seperti berikut:

Kuala Terengganu
Tarikh: 17-18 Jun 2023
Pendaftaran: www.rebrand.ly/KAK_2306

2. Melaka
Tarikh: 22-23 Julai 2023
Pendaftaran: www.rebrand.ly/KAK_2307

3. Kota Penampang, Sabah
Tarikh: 29-30 Julai 2023
Pendaftaran:www.rebrand.ly/KAK_2308

#inskenofficial
#jomjoininsken
#inskenprihatin
#keluargausahawan
...

INSKEN ingin memperkenalkan satu lagi industri baharu yang ditawarkan untuk Program IBBC iaitu Kraf & Hiasan.

Anda sedang menjalankan perniagaan tembikar, anyaman, tenunan, batik, ukiran, tekat atau apa sahaja yang berkaitan dengan kraf dan hiasan andalah yang kami cari!

Industry Coach akan memberikan bimbingan kepada anda selama 4 bulan untuk meningkatkan hasil jualan minima 20%

Program IBBC Kraf & Hiasan akan bermula pada 10 Julai 2023. Jika anda berminat, daftar segera di www.rebrand.ly/INSKEN_IBBC

#JomJoinINSKEN
#inskenofficial
#inskenprihatin
#keluargausahawan
...

Macam mana nak jaga pelanggan? Ini antara yang korang kena buat:

1. Melaksanakan sistem automasi untuk aktiviti pemasaran
2. Merancang pelan Komunikasi pelanggan
3. Memanfaatkan 3 alat database
4. Menggunakan teknik asas database marketing

Kalau tak tahu nak buat semua ni, jom sertai Program Pengurusan Pelanggan Untuk Perniagaan Kecil yang akan diadakan pada:

Tarikh: 6-7 Jun 2023
Tempat: Ancasa Hotel, Kuala Lumpur
Pendaftaran: www.rebrand.ly/CRM_2301

#inskenofficial
#jomjoininsken
#inskenprihatin
#keluargausahawan
...

Kursus Asas Keusahawanan (KAK) adalah program 2 hari direka khas untuk usahawan-usahawan yang ingin menceburkan diri dalam alam perniagaan atau yang memerlukan Refresher Course.

Apa yang dapat dipelajari dari program ini?

☑️ Ketahui kepentingan pendaftaran bisnes dan hala tuju bisnes yang jelas
☑️ Pengurusan Organisasi Bisnes dan Pelan Tindakan yang efektif
☑️ Pelajari Tips Bina Jenama melalui teknik pemasaran yang berkesan
☑️ Mendalami serta menguasai produk atau servis melalui SWOT Analysis
☑️ Mengurus simpan kira bisnes dan mengenalpasti untung rugi bisnes anda

Yuran pendaftaran hanya RM300 termasuk penginapan dan makan minum perserta.

Tidak lupa juga PERCUMA buku panduan asas usahawan INSKEN (PadU). Pada yang berminat, boleh mendaftar di:

Kursus Asas Keusahawanan (KAK)
Tarikh: 17-18 Jun 2023
Tempat: Kuala Terengganu
Pendaftaran: www.rebrand.ly/KAK_2306

Daftar segera kerana tempat adalah terhad!

#inskenofficial
#inskenprihatin
#keluargausahawan
#jomjoininsken
...

This error message is only visible to WordPress admins
There has been a problem with your Instagram Feed.
Insken Facebook Messenger

Facebook